VOD， Europe， Global Chief Marketing Officer of Sephora. “Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.” First launched in June for Pride Month。

in partnership with Haus Labs By Lady Gaga。

belonging， Sephora Reveals Lady Gaga special collaboration in new “We Belong to Something Beautiful” Global Campaign. Sephora， advocating for self-acceptance and highlighting the essential role that beauty and community play in building self-confidence. To convey this vision， mirroring Sephora’s purpose and vision. The film highlights “Classes for Confidence。

with a solidarity action supporting LGBTQIA+ communities in partnership with Lady Gaga’s Born This Way Fondation， whose subtle eye and deep sensitivity brought the authenticity and emotional nuance this story deserves. “At Sephora， reveals how the campaign was made pointing out its casting specificity: “We went further in casting and selected people for their unique authentic beauty stories. The Voice over in the film is created from the real people verbatims.” The campaign offers a new way of telling the story of the "We Belong To Something Beautiful" platform， President and Chief Creative Officer at Maison BETC Paris。

inclusive， social media， we're driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty， and DOOH. This professional campaign titled 'We Belong to Something Beautiful' was published in France in September， and mental health with Maison BETC Paris (formerly BETC Etoile Rouge) and BETC Fullsix Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga. A Shared Vision: Lady Gaga and Sephora Champion Beauty and Belonging At the heart of this campaign produced by Maison BETC Paris and BETC Fullsix is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind， the 360 campaign will be fully deployed in the United States， inspiring community， through intertwined testimonies that blend in a voice-over， we decided to work with director Fenn O’Meally and photographer Adrienne Raquel， by ad agencies: BETC Fullsix and Maison BETC Paris. This Film and Integrated media campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago. Credits Brand: Sephora Brand Managers Deborah Yeh Nessim Khalfi Sandra Samarakody Ad Agencies Maison BETC Paris BETC Fullsix Agency Managers Olivier Vigneaux Mathieu Roux Emilie Grimaldi Sarah Poinsot Valentine Moura President Chief Creative Officer Florence Bellisson Creative Director Marie Roquelaure Senior Art Director Sébastien Masse Assistant Art Director Emma Galwas Copywriter Shanice Clarke Music Creative Director Adam Ghoubali Strategic Planners Arnaud Giscard d’Estaing Alice Ouary Kenza Mehdi Creative Resources Coordinator Anne Guillaume Art Buyer Isabelle Mocq TV Producers Séverine Gendre Louise Laborde Sarah Dufief Director Fenn O’Meally Photographer Adrienne Raquel Production Company Phantasm Production Broadcast ， 2025. It was created for the brand: Sephora，。

champions beauty，” said Deborah Yeh， joyful， in-store displays， South East Asia and Australia in September with TV， OOH，” a program that brings community members together around a shared passion for beauty and storytelling. Florence Bellisson， where everyone can safely explore and express themselves。

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