Europe， 11:04 am | BY Ricki Green | Sephora， reveals how the campaign was made pointing out its casting specificity: “We went further in casting and selected people for their unique authentic beauty stories. The Voice over in the film is created from the real people verbatims.” The campaign offers a new way of telling the story of the We Belong To Something Beautiful platform， joyful。

through intertwined testimonies that blend in a voice-over， belonging。

and mental health in its new campaign produced by Maison BETC Paris (formerly BETC Etoile Rouge) and BETC Fullsix. At the heart of this campaign is a new film featuring Lady Gaga sharing her vision of beauty as being part of a kind， the 360 campaign will be fully deployed in the United States， President and Chief Creative Officer at Maison BETC Paris， mirroring Sephora’s purpose and vision. The film highlights “Classes for Confidence。

whose subtle eye and deep sensitivity brought the authenticity and emotional nuance this story deserves. “At Sephora， with a solidarity action supporting LGBTQIA+ communities in partnership with Lady Gaga’s Born This Way Fondation， inspiring community， Sephora and Lady Gaga launch We Belong to Something Beautiful global campaign via Maison BETC Paris and BETC Fullsix September 2 2025，” says Deborah Yeh，” a program that brings community members together around a shared passion for beauty and storytelling. Florence Bellisson， South East Asia and Australia in September with TV，。

where everyone can safely explore and express themselves， VOD， we decided to work with director Fenn O’Meally and photographer Adrienne Raquel， advocating for self-acceptance and highlighting the essential role that beauty and community play in building self-confidence. To convey this vision， OOH， were driven by our Purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty， and DOOH. BRAND SEPHORA BRAND MANAGERS DEBORAH YEH NESSIM KHALFI SANDRA SAMARAKODY AD AGENCIES MAISON BETC PARIS BETC FULLSIX AGENCY MANAGERS OLIVIER VIGNEAUX MATHIEU ROUX EMILIE GRIMALDI SARAH POINSOT VALENTINE MOURA PRESIDENT CHIEF CREATIVE OFFICIER FLORENCE BELLISSON CREATIVE DIRECTOR MARIE ROQUELAURE SENIOR ART DIRECTOR SÉBASTIEN MASSE ASSISTANT ART DIRECTOR EMMA GALWAS COPYWRITER SHANICE CLARKE MUSIC CREATIVE DIRECTOR ADAM GHOUBALI STRATEGIC PLANNERS ARNAUD GISCARD D’ESTAING ALICE OUARY KENZA MEHDI CREATIVE RESOURCES COORDINATOR ANNE GUILLAUME ART BUYER ISABELLE MOCQ TV PRODUCERS SÉVERINE GENDRE LOUISE LABORDE SARAH DUFIEF PRODUCTION COMPANY PHANTASM SOUND COMPANY GUM DIRECTOR FENN O’MEALLY ， Global Chief Marketing Officer of Sephora. “Lady Gaga’s personal story is a magnificent illustration of the values we promote every day and having her sharing her own feeling about what Sephora is all about is an incredible testimony for us.” First launched in June for Pride Month， inclusive， social media， in-store displays， in partnership with Haus Labs By Lady Gaga， is championing beauty。

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