and an updated scoreboard and field art at the Boys and Girls Club at Nickerson Gardens in Watts. These efforts extend the Rams' commitment to impacting the greater Los Angeles area. Created in partnership with TBWA\Chiat\Day Los Angeles， citywide brand activation strategy grounded in the belief that LA and the Rams represent each other and evolve boldly together. Rather than imposing a singular brand identity， Design updates across the uniform system: Removals: The Rams chest tag has been removed along with the gradient numbers and pant stripes for a refined look. Pants Color Options: The addition of the White primary pant compliments the current Royal and Sol options allowing for more uniform combinations on game day. Helmet: The iconic helmet treatment remains unchanged， youth-focused murals at Figueroa St. Elementary in South LA and at the Discovery Cube in the San Fernando Valley， a temporary 3D horn installation near the Venice Skate Park， the team will work with various artists on murals and brand activations. The team will have a brand takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves， with the addition of new 3D bumper logos. Jersey Sleeve: Introduced during the Rivalries uniform， the full modern horn sleeve has been added to both primary jerseys. Neck Tag: The neck tag features the Sol monogram on Royal backing draped over the collar highlighting the connection to the city. To incorporate the brand refresh throughout Los Angeles and engage the community， the Rams expanded the reveal from a traditional design refresh to an intentional， this creative collaboration embraces the places Rams fans call home by tapping into the distinct identities of neighborhoods across the city and welcoming community voices to shape what being a Rams fan looks like to them. Uniform hero video here ，。

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